Privacy Policy

Who We Are & Our Commitment

Fragrax is an independent online editorial platform focused on fragrance culture, reviews, and discovery. We are deeply committed to the privacy of our visitors and operate with a principle of data minimalism — we collect only what is strictly necessary to provide a quality experience and to sustain our free content through advertising and affiliate partnerships.

This Privacy Policy explains, in plain and transparent language, what information we collect, why we collect it, how it is processed, and what rights you have as a visitor to our website. We do not create user accounts, we do not process payments, and we do not collect sensitive personal data.

What Data We Collect

Fragrax collects a minimal amount of data. We do not require registration or login. We do not ask for your name, address, or payment information. The categories of data that may be collected, either directly or through third-party services operating on our platform, are detailed below.

We do not collect or store biometric data, health data, financial data, identification documents, or any category of sensitive personal information as defined under GDPR Article 9.

How We Use Your Data

Any data collected through or in connection with Fragrax is used solely for the following legitimate purposes:

1. Website Operation: To ensure the technical functionality, security, and stability of the website. Anonymized server logs are processed for intrusion detection and maintenance purposes.

2. Analytics: To understand how users engage with our content, which articles are most useful, and how to improve navigation and readability. This is performed via aggregated, non-identifiable data.

3. Advertising Revenue: To display contextual advertisements through Google AdSense, which supports the free publication of our editorial content. Ad serving may involve cookies and interest-based targeting as described below.

4. Affiliate Commission Tracking: To generate referral fees from Amazon for purchases originating from our links. This tracking is managed entirely by Amazon's systems and is subject to Amazon's privacy policy.

Cookies & Tracking Technologies

Fragrax uses cookies — small text files stored on your device — to enable certain functionalities and to support our analytics and advertising operations. Cookies do not grant us access to your personal files or device beyond the information stored in the cookie itself.

We use essential cookies necessary for the basic operation of the website, analytics cookies that help us understand site performance, and advertising cookies placed by Google AdSense and Amazon. You can manage or disable cookies at any time through your browser settings. Disabling certain cookies may impact the display of advertisements and certain features of the site.

For a full breakdown of cookie categories, their purpose, and how to manage them, please consult our dedicated Cookie Policy.

Google AdSense & Advertising

Fragrax uses Google AdSense, a service provided by Google LLC (or Google Ireland Limited for users in the EU/EEA), to display advertisements on our website. Google AdSense uses cookies and similar tracking technologies to serve ads that are relevant to your interests, based on your browsing behaviour across participating websites.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the Internet. You may opt out of personalised advertising by visiting Google's Ads Settings at www.google.com/settings/ads, or by visiting the NAI opt-out page at www.networkadvertising.org/choices.

Fragrax does not have access to the data collected by Google through AdSense. All data collection and processing performed by Google is subject to Google's Privacy Policy, which can be found at policies.google.com/privacy. We strongly encourage users to review Google's privacy practices.

Amazon Affiliate Tracking

This tracking is managed entirely by Amazon. Fragrax does not receive, store, or have access to any personal data associated with purchases made on Amazon. We only receive aggregated, anonymized commission reports. All purchases are processed exclusively by Amazon under their terms of service and privacy policy.

Amazon's affiliate tracking cookie typically expires 24 hours after the initial click, unless the user adds an item to their shopping cart, in which case the cookie may last up to 90 days. For full details on how Amazon uses cookies and handles your data, please visit Amazon's privacy notice.

Third-Party Services

In the course of operating Fragrax, we may utilize a range of third-party services and tools. Each of these services may collect data independently in accordance with their own privacy policies. Below is a non-exhaustive list of third-party services that may be active on our website:

Google Analytics (if active): Used to measure website traffic and user engagement. Data is anonymized and aggregated. Google LLC – privacy policy at policies.google.com/privacy.

Google AdSense: Advertising network operated by Google LLC. Serves contextual and personalised advertisements. Subject to Google's Privacy Policy.

Amazon Associates: Affiliate program operated by Amazon.com. Tracks referral clicks and qualifying purchases. Subject to Amazon's Privacy Notice.

Fragrax is not responsible for the privacy practices of these third-party services. We encourage users to review their respective privacy policies before engaging with their services through our platform.

Data Retention

Fragrax does not maintain databases of personal user information. Server logs, which may contain anonymized IP addresses, are retained for a limited period (typically 30 to 90 days) for security and operational purposes, after which they are permanently deleted.

Data retained by third-party services (Google, Amazon) is subject to their own data retention schedules and policies. Fragrax has no control over, and accepts no responsibility for, the retention practices of these third parties.

Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and applicable data protection laws:

To exercise any of these rights, please contact us using the information provided in our Legal Notice. Given that we collect minimal personal data, we may not hold data directly identifiable to you. For rights related to data held by Google or Amazon, you will need to contact those services directly.

Contact & Policy Updates

If you have questions, concerns, or requests related to this Privacy Policy or to the data practices of Fragrax, please contact us via the contact form on our website. We take all privacy-related enquiries seriously and aim to respond within 5 business days.

This Privacy Policy may be updated periodically to reflect changes in our practices, legal requirements, or the services we use. The date of the most recent revision is displayed at the top of this page. Continued use of Fragrax following any modifications constitutes your acceptance of the updated policy.